Globo Friday
Motion Branding
Overview
The project aimed to create a template to promote Black Friday deals on Globo's hub. The idea was to develop a 30-second Full HD video that could be easily adapted for different campaigns and products, following the visual identity of the campaign.
My role
Design
Animation
Year
2022
Process
I started the project by understanding Globo's campaign visual identity to ensure the template was aligned with the brand. I created the storyboard in Illustrator to plan the scenes and video sequence. Then, I developed the template in After Effects, focusing on a flexible design that could be easily adapted for different products and promotions. The process included developing graphic elements to present the client, three featured products, and the client's social media. I worked on animations and transitions to ensure the template was dynamic and visually appealing.
Overcome
The result was a customizable Full HD template, easily adjustable for different campaigns and products. The video effectively highlights the client, featured products, and social media, allowing for quick updates and ensuring a cohesive presentation for Black Friday and future campaigns. The client was very satisfied.
Let's get in touch
If you need a motion designer for your team or want to infuse more life into your brand, reach out. Let’s create something amazing together!
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